Lego Friends and the Problem of Gendered Toys →

Lego has been making waves with its new “Friends” collection for girls. While some have praised the move for trying to encourage girls to play with building toys they might otherwise shun, others see it as unnecessary and pandering. The more I look at the issue, the more I realize I can see both sides of the argument. I have no problem with making more feminine toys available; a lot of girls, and a fair number of boys, like girly stuff and there’s nothing wrong with that. I’m absolutely in favor of toys that encourage kids to look outside the pursuits typically approved for their gender. However, Lego really dropped the ball on execution.

From Persephone Magazine.

  1. nerdling posted this